WE BELIEVE IN AUTHENTIC BEAUTY
Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover the beliefs…
Thoughtful hair care products are a combination of cutting-edge science, carefully chosen ingredients and a journey of constant discovery. Find out how these elements found their way into Authentic Beauty Concept’s highly effective formulas.
Authentic Beauty Concept products are formulated with a special combination of purified natural extracts. For example, the Hydrate product range for dry hair contains mango fruit extract and basil leaf extract. Mango is known to be rich in anti-oxidants, vitamins and minerals, basil is known to have anti-inflammatory properties. Read on to discover how these ingredients have been specially extracted, purified and preserved thanks to advanced science.
THE RANGE
Hydrate – for dry hair
Adding mango and basil extracts to a pampering formula for dry hair would be worth it for the delightful smell alone. However, these ingredients also contain vitamins and minerals and have anti-oxidant and anti-inflammatory properties.
The Hydrate range includes a vegan cleanser, conditioners, a hair mask and a moisturising lotion.
Amplify – for fine hair
Adding a bit of va-va-voom to your hair is as simple as adding a healthy boost to your breakfast. A formula with green tea extract and a touch of invigorating lime adds body and volume.
The Amplify range includes a vegan cleanser and conditioners.
Replenish – for damaged hair
Superfood addicts know that maple syrup and pecan nuts aren’t just tasty snacks, but also reliable vegan sources of energy and strength. Maple and pecan extracts are also the superfood ingredients in the Replenish formula for strong, shiny hair.
The Replenish range includes a vegan cleanser, conditioners, a hair mask and a protective balm.
Glow – for coloured hair
Date and cinnamon sounds like a delicious combination, but they are also known to be toning, firming, moisturising, soothing, energising and conditioning. Extracts from these vegan snacks are part of our ingredients for a formula that enhances coloured hair.
The Glow range includes a vegan cleanser, conditioner and a hair mask.
Embrace – the styling range
Creating a high-performance styling range that goes hand-in-hand with pure care products is challenging. The star extracts of this range include shea butter, coconut oil and kaolin clay.
The Embrace styling range includes a primer, mousse, shaping cream, wax paste, pomade, dry shampoo, hairspray, salt spray and powder spray.